{"id":440,"date":"2012-07-10T11:44:35","date_gmt":"2012-07-10T11:44:35","guid":{"rendered":"http:\/\/helpmeinvestigate.com\/olympics\/?p=440"},"modified":"2021-10-18T08:23:44","modified_gmt":"2021-10-18T08:23:44","slug":"coe-says-olympic-sponsors-need-a-better-narrative-about-their-role","status":"publish","type":"post","link":"http:\/\/helpmeinvestigate.com\/olympics\/coe-says-olympic-sponsors-need-a-better-narrative-about-their-role\/","title":{"rendered":"Coe says Olympic sponsors need a better “narrative” about their role (while interviewer Martin Sorrell prepares to carry Olympic torch)"},"content":{"rendered":"
\"Sebastian<\/a>

Sebastian Coe talking about Olympic sponsors – image from Brand Republic<\/p><\/div>\n

Olympic sponsors have been “reluctant” and “shy” in promoting their role in staging the London 2012 Olympics, according to the LOCOG chairman\u00a0Sebastian Coe<\/strong> – and need to tell a “coherent and compelling narrative”,\u00a0BrandRepublic reports<\/a>.<\/p>\n

The remarks, made at the Cannes Lions Festival, blamed negative coverage of sponsors’ involvement in the torch relay on a\u00a0“willful refusal [by journalists] to understand the nature of the Games’ funding arrangements”.<\/p>\n

It is not clear what element of their involvement was being covered negatively.<\/p>\n

<\/p>\n

Coe added:<\/p>\n

“The job of [publicising sponsors\u2019 contribution] is partly Locog’s, of course [but] not all the brands have explained it well on their own behalf. There is a very good story to tell and they\u2019re not always the best communicators in this market.<\/p>\n

“I have been saying to them, we all need to tell this legacy story government, the organising committee, the London boroughs, the individual competitors and yes, [sponsors] need to be able to have a compelling narrative.”<\/p><\/blockquote>\n

The\u00a0comments were made following a session during which the LOCOG chairman\u00a0spoke on stage in a session hosted by WPP chief executive Sir Martin Sorrell<\/strong>.<\/p>\n

Sorrell previously headed up a council of advisers to the London Mayor<\/a> on maximising business benefits from the games.<\/p>\n

As it happens, there is also a<\/del> Martin Sorrell will be\u00a0carrying the torch in Redbridge<\/a>. He does not give a nomination story, but is aged 67 – the same age as the WPP executive. UPDATE: The Daily Mail spot this too<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Olympic sponsors have been “reluctant” and “shy” in promoting their role in staging the London 2012 Olympics, according to the LOCOG chairman\u00a0Sebastian Coe – and need to tell a “coherent and compelling narrative”,\u00a0BrandRepublic reports. The remarks, made at the Cannes … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[79,3],"tags":[210,116,211,209,83],"_links":{"self":[{"href":"http:\/\/helpmeinvestigate.com\/olympics\/wp-json\/wp\/v2\/posts\/440"}],"collection":[{"href":"http:\/\/helpmeinvestigate.com\/olympics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/helpmeinvestigate.com\/olympics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/helpmeinvestigate.com\/olympics\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/helpmeinvestigate.com\/olympics\/wp-json\/wp\/v2\/comments?post=440"}],"version-history":[{"count":7,"href":"http:\/\/helpmeinvestigate.com\/olympics\/wp-json\/wp\/v2\/posts\/440\/revisions"}],"predecessor-version":[{"id":1163,"href":"http:\/\/helpmeinvestigate.com\/olympics\/wp-json\/wp\/v2\/posts\/440\/revisions\/1163"}],"wp:attachment":[{"href":"http:\/\/helpmeinvestigate.com\/olympics\/wp-json\/wp\/v2\/media?parent=440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/helpmeinvestigate.com\/olympics\/wp-json\/wp\/v2\/categories?post=440"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/helpmeinvestigate.com\/olympics\/wp-json\/wp\/v2\/tags?post=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}