Sebastian Coe

The experience of the torchbearer – and the executives who carried the Olympic torch on just one day – 8,000 Holes part 5

In the final part of the serialisation of Help Me Investigate’s first ebook – 8,000 Holes: How the 2012 Olympic Torch Relay Lost its Way we look at how the story affected one inspirational individual who did carry the torch – and … Continue reading

Coe says Olympic sponsors need a better “narrative” about their role (while interviewer Martin Sorrell prepares to carry Olympic torch)

Olympic sponsors have been “reluctant” and “shy” in promoting their role in staging the London 2012 Olympics, according to the LOCOG chairman Sebastian Coe – and need to tell a “coherent and compelling narrative”, BrandRepublic reports. The remarks, made at the Cannes … Continue reading