sponsors

LOCOG loses track of Binstead’s Wheelz

Binstead and Martin, London Mini Marathon.  Jack Binstead (U14) and Collette Martin (U17) in the Wheelchairs Mini Marathon on 17 April 2011. Taken from Birdcage Walk by Snappa. For the book 8,000 Holes: How the 2012 Olympic Torch Relay Lost … Continue reading

Useful Olympic links for July 12th through July 17th

Here are the Olympic-related links we’ve been looking at over the last week from July 12th through July 17th: Sam Fraser: The Torch Relay – The Olympic Ideal in Flames- And then arrives a convoy of coaches. One badged with … Continue reading

Coe says Olympic sponsors need a better “narrative” about their role (while interviewer Martin Sorrell prepares to carry Olympic torch)

Olympic sponsors have been “reluctant” and “shy” in promoting their role in staging the London 2012 Olympics, according to the LOCOG chairman Sebastian Coe – and need to tell a “coherent and compelling narrative”, BrandRepublic reports. The remarks, made at the Cannes … Continue reading

Stansted torchbearers investigated by David Morgan

A cluster of Chinese torchbearers with stories of business success have been identified by Stansted resident David Morgan. The Herts and Essex Observer reports on his findings, and includes a reaction from LOCOG who say “the Chinese nationals were nominated through … Continue reading

Public didn’t get “90%” of torchbearer places, figures reveal {updated}

Updates follow original post below The commonly-quoted figure that 90% of torchbearer slots were “available to the public” is wrong, an analysis of official figures suggests. According to LOCOG statistics published by ITV News, torchbearer allocations were distributed as follows: “33% of … Continue reading

How we investigated Olympic sponsor torchbearers

Cross-posted from The Guardian Datablog: Our investigation into Olympic torchbearer stories has unearthed some surprising choices by sponsor organisations. But how did we get to that point? The answer is a combination of curiosity, cynicism and knowing when to ask … Continue reading