Link: Government’s Olympic Challenge: Good News Every Day

An article was published in the Times today (behind p/w – scan below) regarding the Government’s role in reporting “good news” stories relating to the London 2012 games during the entire Olympiad -from when the torch is lit in Ancient Olympia, Greece and lands in the UK in a few months time until when the torch is extinguished during the closing ceremony on the 12th of August. What does this mean in terms of reporting that comes out during Games times and how successful can others be to get their message across regarding not-so-positive stories?

It is worth thinking about the investment behind the PR campaigns of all stakeholders involved in the Olympics. This can be the government, the organising committee (LOCOG), the sponsors and the accredited media – amongst others.


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About Jennifer Jones

Jennifer Jones is the coordinator for #media2012, web editor and staff editor for Culture @ the Olympics and completing her PhD on Social Media, Activism and the Olympic Games at the University of the West of Scotland. She documents her research activities at and is @jennifermjones on twitter.

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