Independent picks up corporate torchbearer story

A week after Help Me Investigate the Olympics first revealed how sponsors were choosing executives and partners to carry the Olympic torch, The Independent has picked up the story.

Tom Peck contrasts promises made by Sebastian Coe and Boris Johnson with the reality of the choices of torchbearer made by adidas and other sponsors, including details which HMI Olympics will reveal later this week.

He also reveals that many of the ‘nomination stories’ were copied and pasted from corporate biographies.

The report is given space on the front page and is also the subject of a leader column.

We’ll be publishing more details on the torchbearers later this week. If you want to help investigate, get in touch.

UPDATE: Picked up now by The Daily Mail, who naturally don’t attribute The Independent, who in turn naturally don’t attribute HMI Olympics.

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2 thoughts on “Independent picks up corporate torchbearer story

  1. Pingback: Trolling from within: On how citizen media might *actually* transform the grand narratives of media events | Jennifer M Jones

  2. Pingback: Photo: the ‘torch kiss’ of two retail bosses | Help Me Investigate the Olympics

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