One of the barriers that student journalists often come up against is their lack of contacts in a particular field. Here is a guide to building that contacts book:
Directories are the most obvious place to start looking for contacts. If you need a plumber, you look in the Yellow Pages, for example.
But general directories like the Yellow Pages don’t give you any indication of an individual’s expertise or likelihood of contributing to your investigation.
A better approach is to use specialist directories, such as the experts’ directories maintained by many universities. These give you more detail on a person’s specific interests, qualification, and what they’ve published.
Other specialist directories include Ask An Expert and Find A TV Expert sites (hit and miss – remember that many directories require people to describe themselves), OpenlyLocal’s directory of hyperlocal blogs, See if you can find directories in your own field, ideally maintained by a third party with an interest in maintaining quality and accuracy.
If someone is an expert in a particular field, chances are that they will have published something about it. That might be a book, a research paper, an opinion column, or a well respected blog.
If you are a member of a library you can use their journal search facility to find out who has written about your particular area of interest (the more specific, the better). There’s also Google Scholar.
And you can find out who’s written in newspapers by using archives and databases in your library (ask a librarian – there will be plenty of them), the British Newspaper Archive or The Paperboy to include newspapers around the world. You can also use your library ID with KnowUK.
Make a note of names but also other details such as usernames, web addresses, location, and so on. This will increase your chances of finding contact details. Once you have those you can try some of the directories mentioned above – or professional social networking sites like LinkedIn or look for profession-specific networks (this page lists a bunch for teachers, for example) and search within those.
This guide (PDF) and this post from Murray Dick gives more detail on using advanced search techniques to find individuals. And here Joanna Geary explains how she tracked down an entire family from one tweet. Neil Smith’s favourites list includes a bunch of sites for searching for people.
3. Newspaper reports
You’re likely to be reading a lot of background material as part of your investigation – make a note of any names mentioned in those articles – people who have been quoted or mentioned – and again, any contextual information.
If you can’t find those people by other means you can always try to speak to the reporter who wrote the piece. They might also be interested in reporting a potential new angle on an old story.
4. Formal reports and events
If someone is an expert in an area, or has had an interesting experience, then it’s not just journalists who will want to speak to them. Often commercial and governmental organisations will interview that person as part of a report – or they will volunteer their expertise as part of a consultation.
Look to see who has made responses to government consultations within your field (here’s an example); who gives evidence to select committees (here is a list of evidence given to one committee on education); who is mentioned in any commercial reports you read.
Also search Hansard for mentions of specific issues you’re looking into (you can also receive regular alerts). Is there a particular politician that seems very interested in the issue? Do they have constituents that are affected by it? These are all potential contacts.
And see who is submitting FOIs on your subject too.
Another useful source is events – either attending them yourself, or looking to see who did attend it. Now many events are organised online, you can search for them and find out who’s going before it even happens.
5. Social media
If you’re using social media to find contacts you need to know how to refine your searches so that you only find those who have authority in their field, or specific experiences.
For the former, stick to those who have a large following on Twitter, for example, by using FollowerWonk, or use curated directories such as Twellow and Wefollow. Search for large Facebook groups or forums and contact the admins. Use Technorati to look for the most popular blogs.
If you want to find people with experiences, imagine the page you will find and search for that. So, for example, if you want to find twins, don’t search for “twin” but search for “my twin brother” (include quotes) or “my twin”, because those are phrases which will only be written by twins themselves, and not people talking about twins.
Also try specialist search engines for forums, blogs and other social media so your results don’t include general information pages. Or use advanced search techniques to restrict your search to particular domains, such as specialist forums in your field.
Of course having a list of names is not the same as having contacts. And here is where you need to have some empathy and emotional literacy.
Ask yourself: if you were in their position, what would you be most likely to respond to? An email out of the blue is not likely to be productive – it’s easy to put off responding to, and then forgetting about.
A phonecall allows the other person to get a sense of your personality, and it’s also something they can’t put off particularly easily.
If they’re in a position where you can arrange to meet them in person (and buy them a coffee or a drink) – for example they deal with customers, or are at an open event – even better.
But what technology you use is perhaps less important than how you use it. Here are some tips on approaching contacts:
- Don’t talk about your needs, especially if it shows them that you’re disorganised and unprepared (“I’ve got a deadline tomorrow”).
- Instead, focus on what you hope to achieve with your work (provide a voice, highlight something overlooked, etc.) and, if relevant, how that connects to what they’re trying to do.
- Take it in stages – don’t throw everything at them in the first contact.
- Have a specific reason for contacting them. Having a blog gives you a great excuse: say you want to interview them for it; or would like their opinion on something you’re reporting on (even if only a document or data). If you can explain that succinctly then they understand your demands will have a clear limit.
- Be interested in them. Follow them and reply to them on social media platforms when you can, comment on their blogs or forum posts if you have something to contribute. Take that curiosity into your conversation too.
- Know something about their life and work if you can. That also shows you’re interested.
- Let them talk – cutting them off because it’s not relevant to what you’re doing suggests that you’re not interested in them.
- And listen – they know more than you do, and it’s easy to miss things if you’re only looking for something else.
Do you have any advice on finding or making contacts?