“[Ian Hislop] made a striking point, for me at least, when asked to define investigative journalism. In part, he answered, it is saying the same true thing again and again and again and again until the penny drops. It is not just that Private Eye runs a story, its influence comes from repeating it over and over again.
“There is an important lesson here. What matters is not revealing something that is wrong. The ice soon closes over. What matters – and what of course costs time and money – is continuous, informed, accurate repetition so that exposé of the wrongdoing will not go away. Hackgate can be seen as a classic vindication of this analysis. It did not just explode with the Milly Dowler revelation. Had the Guardian, or any other paper, run that story out of the blue, there would have been shock but no other consequences, certainly not the closure of the News of the World and the Levenson Inquiry. Without Nick Davies’s (who gave evidence alongside Sambrook) utterly dedicated (for years ignored) persistence and the Guardian’s commitment to him, there would have been no explosion.
“This led me to reflect on the impact of Clare Sambrook’s coverage of child detention. It was backed by a campaign: just over two years ago Clare and five friends working unpaid and unfunded launched End Child Detention Now. OurKingdom was able to open its doors and let the campaign publish repeatedly and at will. We didn’t say, “Oh, we have already ‘covered’ that”. And boy did Clare and her ECDN colleagues invest their time. In the process OurKingdom learnt how to combine ‘investigative comment’ with openness. I had not fully understood the importance of repetition as part of effective exposure.”