An allocation of how the 8,000 Olympic torchbearer places were allocated has found that just 71% were allocated through the four main public campaigns.
In the third part of a serialisation of Help Me Investigate’s first ebook – 8,000 Holes: How the 2012 Olympic Torch Relay Lost its Way we look at the claim that 90% of torchbearer places would be available to the general public. You can download the book for free – or choose to pay a donation, with all proceeds going to the Brittle Bone Society – at Leanpub.com/8000holes
Part 3: A very specific “general” public
Although news reports at the time said that 90% of all torch relay places would be “available to the general public”, a careful reading of LOCOG’s language and figures suggests that this was not entirely accurate. The chief executive of LOCOG was careful to say that places “were made available to the public through a number of channels, including the four public nomination campaigns run by Locog, Coke, Lloyds TSB and Samsung.”
With fewer than three quarters of places available through those four public nomination campaigns, the remainder would be allocated through other channels which restricted their availability to the ‘general’ public to varying degrees. Continue reading