Enforcement of Olympic marketing rights to pass to BOA

The London Olympics may have ended but the marketing rights are still in force – and will next year be enforced by the British Olympic Authority, according to Olympics minister Hugh Robertson.

In a written answer he said:

The responsibility to enforce the current marketing restrictions and protect the rights of Games Sponsors within the UK, transfers from the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to the British Olympic Association (BOA) and British Paralympic Association, in January 2013.

He added:

The BOA is continuing to work with the International Olympic Committee to develop a framework that allows suppliers to promote the work they undertook, balanced with the ability for sponsors to protect their rights of association with the Games. I will continue to monitor this to ensure British businesses can benefit as much as possible from their involvement in the Games.

The 21% of torchbearer places that were allocated outside of public campaigns: 8,000 Holes Part 4

Get the free ebook for the full story: 8,000 Holes: How the 2012 Olympic Torch Relay Lost its Way - Leanpub.com/8000holes

In the fourth part of a serialisation of Help Me Investigate’s first ebook – 8,000 Holes: How the 2012 Olympic Torch Relay Lost its Way we look at what happened to the thousands of torchbearer places that were allocated outside of public campaigns. You can download the book for free – or choose to pay a donation, with all proceeds going to the Brittle Bone Society – at Leanpub.com/8000holes

Part 4: The 21%

Between December 2011 and June 2012 the numbers of torchbearer places being awarded by bodies other than the Presenting Partners and LOCOG increased by a third. The International Olympic Committee‘s share of places saw the biggest change, going up by half – from 71 according to a December press release to 117 six months later, while commercial partners other than the three presenting partners – dozens of companies including Dow Chemical, G4S, Atos and BT – saw their share go up from 678 places to 913. Continue reading

Infographic: Where did the Olympic torch relay places go? What we know

Infographic: Where did the Olympic torch relay places go? What we know so far

Infographic by @carolinebeavon

An allocation of how the 8,000 Olympic torchbearer places were allocated has found that just 71% were allocated through the four main public campaigns.

The figure – published in the ebook 8,000 Holes – casts doubt on the promise by organisers LOCOG that 90% of places would be made available to the general public.  Continue reading

Public didn’t get “90%” of torchbearer places, figures reveal {updated}

Updates follow original post below

The commonly-quoted figure that 90% of torchbearer slots were “available to the public” is wrong, an analysis of official figures suggests.

According to LOCOG statistics published by ITV News, torchbearer allocations were distributed as follows:

  • “33% of places held by LOCOG (total 2,640)
  • “17% of places to each of the three Presenting Partners (total 1360 each)
  • “16% of places shared between the IOC (total 117), BOA (total 250) and other Games commercial partners (total 913).”

Based on the above numbers, commercial partner slots alone represent 11.4% of the total. Only 84% – not 90% – have been allocated to members of the public through various competitions and nomination processes. This represents 480 people who have missed out on promised slots. Organisations who are not Presenting Partners cannot allocate torchbearer slots publicly.

UPDATE (June 12, 10am): A spokesperson for London2012 confirmed the figures and adds:

“The BOA and IOC and some of the commercial partners in the 16 per cent allocation also put forward members of the public too e.g. grassroots sports coaches, athletes, long-term supporters of Games and existing customers in case of commercial partners.”

However, as only Presenting Partners can accept nominations from members of the public, it’s not clear how other commercial partners would have been able to do so.

The statement appears to contradict figures previously in documents from organisations including the BOA, which explicitly states that its own places are separate from those available to the ‘general public’:

“90% of these slots will be allocated to the general public through each [Presenting Partner] company’s own public selection process. The remaining 10% has been allocated to other deserving bodies, of which the British Olympic Association is one.”

It’s also not clear how London2012 could be confident that the extra 6% of places were “made available to the public”. We are awaiting a response explaining what processes were in place to monitor that.

UPDATE (June 12, 7pm): A further response states the following:

“90% of the 8,000 Torchbearer places are made available to the public through a number of channels, including the four public nomination campaigns from LOCOG, Coca-Cola, Lloyds TSB and Samsung.

“The 16% share is made up of core stakeholders, for example, the IOC, BOA and commercial Games partners. Some of these stakeholders could also put forward members of the public, for example, long-term supporters of the Games and sports coaches.

“The rights packages for some partners included a small number of Torchbearer places that had to be filled through internal campaigns, for example, from existing customer and staff pools.”

The spokesperson does not address the question of what processes were in place to monitor any allocation of places to ‘members of the public’ in this way.

We have asked again for clarification on that process, specifically whether LOCOG can identify the 480 members of the public who may have been given torchbearer spaces through routes other than those previously outlined.