The London Olympics may have ended but the marketing rights are still in force – and will next year be enforced by the British Olympic Authority, according to Olympics minister Hugh Robertson.
In a written answer he said:
The responsibility to enforce the current marketing restrictions and protect the rights of Games Sponsors within the UK, transfers from the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to the British Olympic Association (BOA) and British Paralympic Association, in January 2013.
The BOA is continuing to work with the International Olympic Committee to develop a framework that allows suppliers to promote the work they undertook, balanced with the ability for sponsors to protect their rights of association with the Games. I will continue to monitor this to ensure British businesses can benefit as much as possible from their involvement in the Games.