Company bosses were chosen to carry the Olympic torch, admits adidas

Adidas have admitted that the general manager of sports clothing retailer Intersport and the Group Product Director for Next are among a number of people carrying the torch on behalf of the company for working “in the business of sport for a number of years”.

Following the publication of HMI Olympics’ investigation into Olympic torchbearers, Steve Marks, senior PR manager for adidas, also confirmed that other torchbearers included the company’s Warehouse Systems Manager and Category Manager.

Help Me Investigate had already identified an adidas store manager and member of the IT team among the torchbearers, as well as: Continue reading