Part 5: 8,000 Holes
In June 2011, when the design for the official Olympic torch was unveiled, the Chair of LOCOG Sebastian Coe had said:
“The Torch that carries the Olympic Flame during the Olympic Torch Relay is one of the most recognisable and significant symbols of an Olympic Games. Members of the public right across the UK are busy nominating inspiring people to be Torchbearers and I am thrilled we have a beautifully designed, engineered and crafted Torch for them to carry.
“Integral to the design are the 8,000 circles, a lasting representation of the Torchbearer stories of personal achievement or contribution to their local community that will be showcased with every step of the Relay.”
But too many of those 8,000 circles turned out to be merely holes where local heroes should have been. The “message of inclusion” which the torch was supposed to represent had been replaced with a repeated message of exclusion. At almost every point where places were split up, a proportion was siphoned for allocation through non-public processes, whether the 15% of Lloyds TSB places for staff; the 10% of Samsung’s places; Coca Cola’s nomination judges carrying the torch as Future Flames, or the corporate partners who rewarded board members and business partners. Continue reading