In the final part of the serialisation of Help Me Investigate’s first ebook – 8,000 Holes: How the 2012 Olympic Torch Relay Lost its Way we look at how the story affected one inspirational individual who did carry the torch – and the executives who carried the torch on the day the torch passed through Jack Binstead’s borough. You can download the book for free – or choose to pay a donation, with all proceeds going to the Brittle Bone Society – at Leanpub.com/8000holes
Part 5: 8,000 Holes
In June 2011, when the design for the official Olympic torch was unveiled, the Chair of LOCOG Sebastian Coe had said:
“The Torch that carries the Olympic Flame during the Olympic Torch Relay is one of the most recognisable and significant symbols of an Olympic Games. Members of the public right across the UK are busy nominating inspiring people to be Torchbearers and I am thrilled we have a beautifully designed, engineered and crafted Torch for them to carry.
“Integral to the design are the 8,000 circles, a lasting representation of the Torchbearer stories of personal achievement or contribution to their local community that will be showcased with every step of the Relay.”
But too many of those 8,000 circles turned out to be merely holes where local heroes should have been. The “message of inclusion” which the torch was supposed to represent had been replaced with a repeated message of exclusion. At almost every point where places were split up, a proportion was siphoned for allocation through non-public processes, whether the 15% of Lloyds TSB places for staff; the 10% of Samsung’s places; Coca Cola’s nomination judges carrying the torch as Future Flames, or the corporate partners who rewarded board members and business partners. Continue reading →
Sebastian Coe talking about Olympic sponsors – image from Brand Republic
Olympic sponsors have been “reluctant” and “shy” in promoting their role in staging the London 2012 Olympics, according to the LOCOG chairman Sebastian Coe – and need to tell a “coherent and compelling narrative”, BrandRepublic reports.
The remarks, made at the Cannes Lions Festival, blamed negative coverage of sponsors’ involvement in the torch relay on a “willful refusal [by journalists] to understand the nature of the Games’ funding arrangements”.
It is not clear what element of their involvement was being covered negatively.