So to paraphrase Loyd Grossman I’ve deliberated, cogitated and digested my donor data and thought I’d share some of the big themes and patterns I’ve noticed.
First, with its current total standing at 18.45m members, the register has grown massively since its computerised and centralised debut in 1994 – in that year it had just 104k signees.
Since I last posted, I’ve been immersed in donor data – trying to tease out some interesting trends and perhaps, more importantly, attempting to find out what’s behind them.
I have data going right back to the computerised register’s inception in 1994. And without too much investigation, I can see that take-up has massively plateaued in the last three or four years; a huge peak in the mid-90s has calmed to a mere undulation, even with extra publicity for the register and the mushrooming of joining methods.