Independent picks up corporate torchbearer story

A week after Help Me Investigate the Olympics first revealed how sponsors were choosing executives and partners to carry the Olympic torch, The Independent has picked up the story.

Tom Peck contrasts promises made by Sebastian Coe and Boris Johnson with the reality of the choices of torchbearer made by adidas and other sponsors, including details which HMI Olympics will reveal later this week. Continue reading

Link: Government’s Olympic Challenge: Good News Every Day

An article was published in the Times today (behind p/w – scan below) regarding the Government’s role in reporting “good news” stories relating to the London 2012 games during the entire Olympiad -from when the torch is lit in Ancient Olympia, Greece and lands in the UK in a few months time until when the torch is extinguished during the closing ceremony on the 12th of August. What does this mean in terms of reporting that comes out during Games times and how successful can others be to get their message across regarding not-so-positive stories?

It is worth thinking about the investment behind the PR campaigns of all stakeholders involved in the Olympics. This can be the government, the organising committee (LOCOG), the sponsors and the accredited media – amongst others.

 

Link: Olympic Land Wars and Judicial Reviews (Greenwich Park and Leyton Marsh)

Games Monitor have reported today that NOGOE will be seeking seeking legal advice on and preparing to seek judicial review of Greenwich Council’s planning board decision of 26 January 2012. This follows on from the Don’t Be Harsh, Save the Marsh campaign against the construction of temporary Basketball training centre on Leyton Marsh.

More information on Greenwich Parkcapacity overload.

More information on Leyton Marsh – Documents relating to licence deeds and construction tender.